Gatorade - The Case Centre

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Case

Reference no. 9A87A001

Subject category: Marketing

Authors: John R Kennedy (Ivey Business School, Western University); Paul Bandiera (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 1987

Version: 2000-03-22

Length: 13 pages

Data source: Field research

Topics: Marketing planning; Product strategy; Pricing strategy; Distribution

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Abstract

The new business development officer for Quaker Oats Canada Limited, has been asked to develop a proposal for the possible introduction of Gatorade into Canada. He must develop a complete marketing and financial proposal. The case focuses on decisions about channels, flavors, pack-types, pack-sizes, retail pricing, trade and company margins, forecast market outcomes and forecast cash flows. A follow-up case (''9A98A010'') is available. There is a French version available ''9A87AF01''. There is a Spanish version available ''9A87AS01''.

Location:

Canada

Industry:

Food and kindred products

Size:

Large