Subject category:
Strategy and General Management
Originally published in:
2019
Version: 29-Jun-2019
Length: 15 pages
Data source: Generalised experience
Abstract
The case describes the competitive situation and evolution of bottled water industry in Uzbekistan, exhibiting ups and owns of several multinational and local firms. With the initial success of Coca-Cola in Uzbekistan, its political connections brought problems for its competitive sustainability. Nestle was the top competitor in the market with innovative marketing approach and made the industrial revolution. However, local firms were catching up fast with different strategies. Challenges were presented to Family Group in specific for its implication in infringing on intellectual property law. As well, Hydrolife seemed to challenge the leading position of Nestle.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2017.Geographical setting
Region:
Asia
Country:
Uzbekistan
Location:
Tashkent
Featured companies
Family Group
Type:
Privately held
Industry:
Bottled water
Nestlé
Type:
Public company
Industry:
Beverage
Coca-Cola
Type:
Public company
Industry:
Beverage (soft drink)
Featured protagonist
- Botir Tashev (male), CEO
Subject category:
Strategy and General Management
Originally published in:
2019
Length: 13 pages
Data source: Generalised experience
About
Abstract
The case describes the competitive situation and evolution of bottled water industry in Uzbekistan, exhibiting ups and owns of several multinational and local firms. With the initial success of Coca-Cola in Uzbekistan, its political connections brought problems for its competitive sustainability. Nestle was the top competitor in the market with innovative marketing approach and made the industrial revolution. However, local firms were catching up fast with different strategies. Challenges were presented to Family Group in specific for its implication in infringing on intellectual property law. As well, Hydrolife seemed to challenge the leading position of Nestle.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2017.Geographical setting
Region:
Asia
Country:
Uzbekistan
Location:
Tashkent
Featured companies
Family Group
Type:
Privately held
Industry:
Bottled water
Nestlé
Type:
Public company
Industry:
Beverage
Coca-Cola
Type:
Public company
Industry:
Beverage (soft drink)
Featured protagonist
- Botir Tashev (male), CEO
Related
Subject category:
Strategy and General Management
Originally published in:
2019
Length: 13 pages
Data source: Generalised experience