Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 1992-05-25
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Abstract
This case presents Harlequin in 1979 at the peak of its success. The company is looking at diversification, trying to use its ever increasing cash flow. Specific issues are the type of diversification (if any) the company should engage in, and whether it should set up its own sales force in the US. The general issue is one of accurately identifying Harlequin''s capabilities. This case should be used, although it is not strictly necessary, with the "Harlequin Enterprises Limited - 1984" case 9A87M003.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2000-07-28
Length: 14 pages
Data source: Field research
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Abstract
This case presents Harlequin in 1979 at the peak of its success. The company is looking at diversification, trying to use its ever increasing cash flow. Specific issues are the type of diversification (if any) the company should engage in, and whether it should set up its own sales force in the US. The general issue is one of accurately identifying Harlequin''s capabilities. This case should be used, although it is not strictly necessary, with the "Harlequin Enterprises Limited - 1984" case 9A87M003.
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Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2000-07-28
Length: 14 pages
Data source: Field research