Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 1999-04-27
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Abstract
This case should be used following the Harlequin Enterprises - 1979 case 9A87M002. It documents Harlequin''s dramatic fall in market share and profitability, and poses the question of whether Harlequin should purchase Silhouette, its main rival.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2000-07-28
Length: 14 pages
Data source: Field research
About
Abstract
This case should be used following the Harlequin Enterprises - 1979 case 9A87M002. It documents Harlequin''s dramatic fall in market share and profitability, and poses the question of whether Harlequin should purchase Silhouette, its main rival.
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Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2000-07-28
Length: 14 pages
Data source: Field research