Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2002-02-05
Length: 13 pages
Share a link:
https://casecent.re/p/16361
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Hillebrand is a relatively new, small Ontario winery. Its president, is putting the finishing touches on an unconventional growth strategy, involving increases in its retail store network, increasing penetration of provincially-controlled liquor outlets, renovating winery buildings and expanding volume. The plan requires an investment of over $3.5 million in the next four years.
About
Abstract
Hillebrand is a relatively new, small Ontario winery. Its president, is putting the finishing touches on an unconventional growth strategy, involving increases in its retail store network, increasing penetration of provincially-controlled liquor outlets, renovating winery buildings and expanding volume. The plan requires an investment of over $3.5 million in the next four years.