Kettle Creek Canvas Company 1985 (A)

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Case

Reference no. 9A87M016

Subject category: Strategy and General Management

Authors: Robert Blunden (Dalhousie University); Joseph N Fry (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 1987

Version: 2001-08-08

Length: 20 pages

Data source: Published sources

Topics: Strategic planning

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Abstract

Kettle Creek has opened an attractive fashion market niche by selling its unique garments through a chain of franchised retail outlets. Rapid growth has stretched its financial and management resources, seemingly to the limit. The President, a majority shareholder, is concerned about her next steps. See (B) case 9A87M018.

Location:

Canada

Industry:

Apparel and accessory stores

Size:

Small