Dave Steel and Phil Carroll

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Compact case

Case

Reference no. 9A86F004

Subject category: Case Method and Specialist Management Disciplines

Authors: Christopher Houston (Ivey Business School, Western University); Rory Knight (Oxford Said Business School Limited)

Published by: Ivey Publishing

Originally published in: 1986

Version: 2004-01-23

Length: 2 pages

Topics: Entrepreneurship; Marketing research; Financing; Equity financing

Share a link: https://casecent.re/p/16385

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Abstract

The case describes the startup circumstances for Three Buoys Houseboats. It is an example of several young individuals stumbling into an opportunity and deciding to run with it without much evaluation, assessment or planning. The Three Buoys Houseboat case 9A86F005 is a detailed description of what actually happened.

Location:

Canada

Industry:

Amusement and recreation services