Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2003-09-24
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Abstract
A small American cookware manufacturer must decide whether to try to penetrate the Japanese market. The risks were enormous because major commitments were needed and the sales potential in a new market was hard to pin down. (Two sequels to this case are available, titled Cambridge Products Inc. (B) and (C), cases 9A86G003 and 9A86G004.)
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2000-01-18
Length: 10 pages
Data source: Published sources
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Abstract
A small American cookware manufacturer must decide whether to try to penetrate the Japanese market. The risks were enormous because major commitments were needed and the sales potential in a new market was hard to pin down. (Two sequels to this case are available, titled Cambridge Products Inc. (B) and (C), cases 9A86G003 and 9A86G004.)
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Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2000-01-18
Length: 10 pages
Data source: Published sources