Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 1999-02-15
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Abstract
A small American cookware firm has been negotiating with the Japanese to sell in Japan. Major commitments had been made to develop the product. Just when everything seemed settled, the Japanese wholesaler announced that modifications were needed. Should the company modify its product for the Japanese market? (This is the second case in a series titled Cambridge Products Inc, cases 9A86G002 through 9A86G004.)
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Abstract
A small American cookware firm has been negotiating with the Japanese to sell in Japan. Major commitments had been made to develop the product. Just when everything seemed settled, the Japanese wholesaler announced that modifications were needed. Should the company modify its product for the Japanese market? (This is the second case in a series titled Cambridge Products Inc, cases 9A86G002 through 9A86G004.)