Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2004-01-07
Length: 16 pages
Data source: Published sources
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Abstract
The executive director of the wilderness school must derive a strategy for the school''s survival. The non-profit organization was having difficulty breaking even with heavy sponsorship. He wished to formulate a strategy and solve several operating problems in order to reduce the school''s reliance on annual donations by patrons. A strong marketing orientation was necessary, and the president would have to make important decisions regarding product markets, marketing resources, and market position.
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2004-01-07
Length: 12 pages
Data source: Published sources
About
Abstract
The executive director of the wilderness school must derive a strategy for the school''s survival. The non-profit organization was having difficulty breaking even with heavy sponsorship. He wished to formulate a strategy and solve several operating problems in order to reduce the school''s reliance on annual donations by patrons. A strong marketing orientation was necessary, and the president would have to make important decisions regarding product markets, marketing resources, and market position.
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Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2004-01-07
Length: 12 pages
Data source: Published sources