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Case
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Reference no. 9-319-S11
Spanish language
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 28 May 1991
Length: 20 pages
Data source: Published sources

Abstract

This is a Spanish version. Describes the rise of the German chemical industry and the specific country-based factors that contributed to the rise. Focuses on the German firm Hoechst: its history, its position after World War II, and its subsequent internationalization. Set in 1986 when Hoechst was considering a multi-billion dollar acquisition of Celanese Corp. in the United States. In considering the merits of this acquisition, students will explore the extent to which Hoechst's competitive advantages still stemmed from its home base in Germany, or from other sources. May be used with Hoechst in the United States (A) and (B).
Locations:
Industry:
Size:
USD20 billion revenues
Other setting(s):
1986

About

Abstract

This is a Spanish version. Describes the rise of the German chemical industry and the specific country-based factors that contributed to the rise. Focuses on the German firm Hoechst: its history, its position after World War II, and its subsequent internationalization. Set in 1986 when Hoechst was considering a multi-billion dollar acquisition of Celanese Corp. in the United States. In considering the merits of this acquisition, students will explore the extent to which Hoechst's competitive advantages still stemmed from its home base in Germany, or from other sources. May be used with Hoechst in the United States (A) and (B).

Settings

Locations:
Industry:
Size:
USD20 billion revenues
Other setting(s):
1986

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