Subject category:
Production and Operations Management
Published by:
Ivey Publishing
Version: 2004-01-23
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Abstract
Spencer Travel Ontario Limited had just been through two years of restructuring and promised to be profitable. A more established franchisee was expressing dissatisfaction with the Spencer Travel system. The president had to decide how to respond. The student has to analyze the services needed by different franchisees and provided by Spencer Travel. He or she also has to determine what action Spencer Travel should take to stop discontented franchisees from leaving the organization.
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Abstract
Spencer Travel Ontario Limited had just been through two years of restructuring and promised to be profitable. A more established franchisee was expressing dissatisfaction with the Spencer Travel system. The president had to decide how to respond. The student has to analyze the services needed by different franchisees and provided by Spencer Travel. He or she also has to determine what action Spencer Travel should take to stop discontented franchisees from leaving the organization.