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Case
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Reference no. 9A85J011
Subject category: Marketing
Authors: Richard H Mimick (Ivey Business School, Western University); Jeff L Murray (Ivey Publishing, Western University); Rhonda Quinton (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1985
Version: 2004-01-07
Length: 15 pages
Data source: Published sources
Topics: Market strategy; Promotion policy; Marketing mix; Marketing channels
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Abstract

Sun Ice is a small manufacturer of ski wear. The company must decide upon a marketing strategy for the eastern Canadian market, including product, price, plate and promotion.
Location:
Canada
Industry:
Apparel and accessory stores
Size:
Small
Teaching note
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Reference no. 8A85J11
Subject category: Case Method and Specialist Management Disciplines
Authors: Richard H Mimick (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1985
Version: 2004-01-23
Length: 12 pages
Data source: Published sources
View full details

About

Abstract

Sun Ice is a small manufacturer of ski wear. The company must decide upon a marketing strategy for the eastern Canadian market, including product, price, plate and promotion.

Settings

Location:
Canada
Industry:
Apparel and accessory stores
Size:
Small

Related

Teaching note
-
Reference no. 8A85J11
Subject category: Case Method and Specialist Management Disciplines
Authors: Richard H Mimick (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1985
Version: 2004-01-23
Length: 12 pages
Data source: Published sources
View full details