Product details

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Case
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Reference no. 9A84J001
Published by: Ivey Publishing
Originally published in: 1984
Version: 2003-08-11
Length: 17 pages
Data source: Field research

Abstract

Mr Panetta, owner of Cosmo''s Restaurants Limited is trying to make some important decisions on the future of his family business. Panetta has the options of not growing, growing by opening a third drive-in/takeout restaurant or by manufacturing and marketing the restaurant''s best selling product, the Cosmobob. Originally an in-house product, the Cosmobob was successfully marketed to local restaurants by Panetta, and the demand for the product has outgrown the restaurant''s production facilities. Panetta is determined to make a decision in the best interests of his family.
Location:
Size:
Small

About

Abstract

Mr Panetta, owner of Cosmo''s Restaurants Limited is trying to make some important decisions on the future of his family business. Panetta has the options of not growing, growing by opening a third drive-in/takeout restaurant or by manufacturing and marketing the restaurant''s best selling product, the Cosmobob. Originally an in-house product, the Cosmobob was successfully marketed to local restaurants by Panetta, and the demand for the product has outgrown the restaurant''s production facilities. Panetta is determined to make a decision in the best interests of his family.

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Location:
Size:
Small

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