Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2003-08-11
Length: 17 pages
Data source: Field research
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Abstract
Mr Panetta, owner of Cosmo''s Restaurants Limited is trying to make some important decisions on the future of his family business. Panetta has the options of not growing, growing by opening a third drive-in/takeout restaurant or by manufacturing and marketing the restaurant''s best selling product, the Cosmobob. Originally an in-house product, the Cosmobob was successfully marketed to local restaurants by Panetta, and the demand for the product has outgrown the restaurant''s production facilities. Panetta is determined to make a decision in the best interests of his family.
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Abstract
Mr Panetta, owner of Cosmo''s Restaurants Limited is trying to make some important decisions on the future of his family business. Panetta has the options of not growing, growing by opening a third drive-in/takeout restaurant or by manufacturing and marketing the restaurant''s best selling product, the Cosmobob. Originally an in-house product, the Cosmobob was successfully marketed to local restaurants by Panetta, and the demand for the product has outgrown the restaurant''s production facilities. Panetta is determined to make a decision in the best interests of his family.