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Case
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Reference no. SMU-19-0022B
Subject category: Strategy and General Management
Authors: Arnoud De Meyer (Singapore Management University); Lipika Bhattacharya (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2019
Version: 2019-07-12
Revision date: 27-Aug-2020
Length: 8 pages
Data source: Field research
Topics: Strategy; Operations management; Innovation; Disruptive technology; Pivot strategy
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Abstract

This is part of a case series. Case B is set in April 2019, when the media industry has shifted gear, and Pay-TV demand is declining. Online television content and Video on Demand services have instead started to see a growing demand in the market and Encompass is forced to adjust its strategy to cope with changing industry and market. Can process innovation continue to support the growth of the company amidst technology disruption and changing trends? What can be Encompass's growth strategy moving forward?

Time period

The events covered by this case took place in 2019.

Geographical setting

Country:
Singapore
Teaching note
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Reference no. SMU-19-0022TN
Subject category: Strategy and General Management
Authors: Arnoud De Meyer (Singapore Management University); Anne-Valerie OHLSSON-CORBOZ (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2019
Version: 2019-07-12
Length: 12 pages
Data source: Field research
View full details
Case
-
Reference no. SMU-19-0022A
Subject category: Strategy and General Management
Authors: Arnoud De Meyer (Singapore Management University); Anne-Valerie OHLSSON-CORBOZ (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2019
Version: 2019-07-12
Length: 10 pages
Data source: Field research
Topics: Strategy; Operations management; Innovation; Disruptive technology; Pivot strategy
View full details

About

Abstract

This is part of a case series. Case B is set in April 2019, when the media industry has shifted gear, and Pay-TV demand is declining. Online television content and Video on Demand services have instead started to see a growing demand in the market and Encompass is forced to adjust its strategy to cope with changing industry and market. Can process innovation continue to support the growth of the company amidst technology disruption and changing trends? What can be Encompass's growth strategy moving forward?

Settings

Time period

The events covered by this case took place in 2019.

Geographical setting

Country:
Singapore

Related

Teaching note
-
Reference no. SMU-19-0022TN
Subject category: Strategy and General Management
Authors: Arnoud De Meyer (Singapore Management University); Anne-Valerie OHLSSON-CORBOZ (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2019
Version: 2019-07-12
Length: 12 pages
Data source: Field research
View full details
Case
-
Reference no. SMU-19-0022A
Subject category: Strategy and General Management
Authors: Arnoud De Meyer (Singapore Management University); Anne-Valerie OHLSSON-CORBOZ (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2019
Version: 2019-07-12
Length: 10 pages
Data source: Field research
Topics: Strategy; Operations management; Innovation; Disruptive technology; Pivot strategy
View full details