Subject category:
Strategy and General Management
Published by:
Singapore Management University
Version: 2019-07-17
Length: 2 pages
Data source: Generalised experience
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Abstract
This is part of a case series. After a class discussion on Case (A) to decide what Lim should do, Case (B) describes what actually happened. The concept of behavioural bias is introduced through the subsequent discussion of why Lim made the decisions he made.
Time period
The events covered by this case took place in 2018.Geographical setting
Region:
Asia
About
Abstract
This is part of a case series. After a class discussion on Case (A) to decide what Lim should do, Case (B) describes what actually happened. The concept of behavioural bias is introduced through the subsequent discussion of why Lim made the decisions he made.
Settings
Time period
The events covered by this case took place in 2018.Geographical setting
Region:
Asia