Product details

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Case
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Reference no. 9A84M011
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-11-28
Length: 14 pages
Data source: Field research

Abstract

York River is a Canadian pulp and paper company whose major product is container material, used for making cardboard boxes. The company has three major customers. A small competitor has made a takeover bid for one of these customers. If successful, York will lose 25% of its volume. Should York make a $50 million counterbid to keep the customer? Assessment of the reaction of other customers relative to impending consolidation is critical.
Location:
Size:
Large
Other setting(s):
1983

About

Abstract

York River is a Canadian pulp and paper company whose major product is container material, used for making cardboard boxes. The company has three major customers. A small competitor has made a takeover bid for one of these customers. If successful, York will lose 25% of its volume. Should York make a $50 million counterbid to keep the customer? Assessment of the reaction of other customers relative to impending consolidation is critical.

Settings

Location:
Size:
Large
Other setting(s):
1983

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