Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2003-11-28
Share a link:
https://casecent.re/p/16488
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
York River is a Canadian pulp and paper company whose major product is container material, used for making cardboard boxes. The company has three major customers. A small competitor has made a takeover bid for one of these customers. If successful, York will lose 25% of its volume. Should York make a $50 million counterbid to keep the customer? Assessment of the reaction of other customers relative to impending consolidation is critical.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2000-05-04
Length: 10 pages
Data source: Field research
About
Abstract
York River is a Canadian pulp and paper company whose major product is container material, used for making cardboard boxes. The company has three major customers. A small competitor has made a takeover bid for one of these customers. If successful, York will lose 25% of its volume. Should York make a $50 million counterbid to keep the customer? Assessment of the reaction of other customers relative to impending consolidation is critical.
Settings
Related
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2000-05-04
Length: 10 pages
Data source: Field research