Product details

Scott''s, well-known for Kentucky Fried Chicken, is considering entering the pizza business. The corporate strategist has identified the two most attractive alternatives which he sees as strategically inconsistent: (1) an acquisition would allow the company to penetrate the pizza market quickly with a minimum of innovative development; and (2) locating pizza outlets on company-owned land already occupied by Kentucky Fried Chicken stores would make a great use of existing corporate assets. In his recommendations to the Board of Directors, he needs to consider the results of a consumer survey as well as the company''s strengths and weaknesses. Two follow-up cases are available (9A83A007, 9A83A008).