Product details

Kindy, the leader for a number of years in the French footwear market, experienced a slow downward spiral before it made a comeback. The managers, eager to showcase new know-how and break with a market that is not very dynamic, do not hesitate to offer very trendy collections and make this product a fashion product, all supported by aggressive communication campaigns on the creative level. To reinforce this new strategy, the marketing department has decided to hire a business school intern to carry out certain marketing and sales missions in order to answer certain still-unanswered questions.