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Compact case
Case
-
Reference no. 9A83A008
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Doug Clark (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1982
Version: 2003-05-02
Length: 4 pages
Data source: Published sources
Topics: Retailing; Marketing research; Fast food
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Abstract

Over a year after the implementation of the pizza pilot project (see (A) case 9A83A006 and (B) case 9A83A007), the results are still unsatisfactory. A new vice-president of marketing identifies flaws with the original market research. As a result of the revised consumer research findings, the management decides to implement major strategic changes.
Location:
Canada
Industry:
Eating and drinking places
Size:
Medium
Teaching note
-
Reference no. 8A83A06
Subject category: Marketing
Authors: Delwyn N Clark (University of Waikato); Manfred Pearce (University of Bradford)
Published by: Ivey Publishing
Originally published in: 1983
Version: November 26, 1999
Length: 9 pages
Data source: Published sources
View full details
Case
-
Reference no. 9A83A006
Subject category: Marketing
Authors: Delwyn N Clark (University of Waikato); Manfred Pearce (University of Bradford)
Published by: Ivey Publishing
Originally published in: 1983
Version: 2000-07-18
Length: 14 pages
Data source: Published sources
Topics: Retailing; Marketing research; Fast food
View full details
Case
-
Reference no. 9A83A007
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Doug Clark (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1982
Version: 2003-05-02
Revision date: 21-Aug-2019
Length: 11 pages
Data source: Published sources
Topics: Fast food; Retailing; Marketing research; Marketing
View full details

About

Abstract

Over a year after the implementation of the pizza pilot project (see (A) case 9A83A006 and (B) case 9A83A007), the results are still unsatisfactory. A new vice-president of marketing identifies flaws with the original market research. As a result of the revised consumer research findings, the management decides to implement major strategic changes.

Settings

Location:
Canada
Industry:
Eating and drinking places
Size:
Medium

Related

Teaching note
-
Reference no. 8A83A06
Subject category: Marketing
Authors: Delwyn N Clark (University of Waikato); Manfred Pearce (University of Bradford)
Published by: Ivey Publishing
Originally published in: 1983
Version: November 26, 1999
Length: 9 pages
Data source: Published sources
View full details
Case
-
Reference no. 9A83A006
Subject category: Marketing
Authors: Delwyn N Clark (University of Waikato); Manfred Pearce (University of Bradford)
Published by: Ivey Publishing
Originally published in: 1983
Version: 2000-07-18
Length: 14 pages
Data source: Published sources
Topics: Retailing; Marketing research; Fast food
View full details
Case
-
Reference no. 9A83A007
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Doug Clark (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1982
Version: 2003-05-02
Revision date: 21-Aug-2019
Length: 11 pages
Data source: Published sources
Topics: Fast food; Retailing; Marketing research; Marketing
View full details