Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2003-05-05
Length: 17 pages
Data source: Published sources
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Abstract
A company which uses distributors to sell industrial cleaners and waxes is under severe competition from direct sellers and distributors of private brands. A rebate plan has been proposed which would offer distributors additional margins on more competitive larger orders. The decision is whether to implement the rebate plan.
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2003-06-10
Length: 13 pages
Data source: Published sources
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Abstract
A company which uses distributors to sell industrial cleaners and waxes is under severe competition from direct sellers and distributors of private brands. A rebate plan has been proposed which would offer distributors additional margins on more competitive larger orders. The decision is whether to implement the rebate plan.
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Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2003-06-10
Length: 13 pages
Data source: Published sources