Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2014-12-05
Revision date: 23-Jan-2015
Length: 16 pages
Data source: Published sources
Share a link:
https://casecent.re/p/16494
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
A large Ontario ski resort faces a decision about whether to invest in facilities for night skiing. Demand is very uncertain, so the management undertakes a market research study. Day skiers at the facility are surveyed about their potential interest during the month of February and March. The resort's management is suspicious about the validity of the results of the research, but has no time to collect further data.
Location:
Size:
Small
Other setting(s):
1979
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2014-12-05
Revision date: 23-Jan-2015
Length: 10 pages
Data source: Published sources
About
Abstract
A large Ontario ski resort faces a decision about whether to invest in facilities for night skiing. Demand is very uncertain, so the management undertakes a market research study. Day skiers at the facility are surveyed about their potential interest during the month of February and March. The resort's management is suspicious about the validity of the results of the research, but has no time to collect further data.
Settings
Location:
Size:
Small
Other setting(s):
1979
Related
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2014-12-05
Revision date: 23-Jan-2015
Length: 10 pages
Data source: Published sources