Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2004-01-22
Length: 23 pages
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Abstract
Northern Telecom has had a very successful line of Stored-Program- Control analog central office switches on the market for almost four years. Sales are growing very rapidly, but the line is facing increased competition from North American and offshore competitors. Recent technological developments suggest that digital control office switches may now be technically and economically feasible. Top management at Northern Telecom must decide whether or not to proceed with a huge R & D program to bring these new types of switches to market.
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Abstract
Northern Telecom has had a very successful line of Stored-Program- Control analog central office switches on the market for almost four years. Sales are growing very rapidly, but the line is facing increased competition from North American and offshore competitors. Recent technological developments suggest that digital control office switches may now be technically and economically feasible. Top management at Northern Telecom must decide whether or not to proceed with a huge R & D program to bring these new types of switches to market.