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Supporting video
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Reference no. IMD-5-0679-V
Subject category: Marketing
Published by: Institute for Management Development (IMD)
Published in: 2005
Length: 31 minutes
Data source: Field research
Notes: File size 2.86GB. Click for more information.

Abstract

This video is to accompany the case. Interviewee talks about the customer research he has conducted as head of Engineering prior to developing a new cordless presenter and the lessons he has learned. The interview follows and complements the case of the same name.

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Abstract

This video is to accompany the case. Interviewee talks about the customer research he has conducted as head of Engineering prior to developing a new cordless presenter and the lessons he has learned. The interview follows and complements the case of the same name.

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