Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2000-11-22
Length: 19 pages
Data source: Published sources
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Abstract
This note examines several of the financial analysis techniques used in marketing decision-making. The goals of marketing management are usually financial in nature. Accordingly, financial considerations are important both when selecting among alternative marketing activities and when evaluating the outcome of a marketing course of action. There is a Spanish version available ''9A82AS23''.
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2000-11-08
Length: 12 pages
Data source: Published sources
Spanish language
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2004-03-16
Length: 22 pages
Data source: Published sources
About
Abstract
This note examines several of the financial analysis techniques used in marketing decision-making. The goals of marketing management are usually financial in nature. Accordingly, financial considerations are important both when selecting among alternative marketing activities and when evaluating the outcome of a marketing course of action. There is a Spanish version available ''9A82AS23''.
Related
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2000-11-08
Length: 12 pages
Data source: Published sources
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2004-03-16
Length: 22 pages
Data source: Published sources