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Case
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Reference no. 9A82A033
Subject category: Marketing
Authors: J W Patterson (Middlesex University); Michael R Pearce (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1982
Version: 2003-06-02
Length: 15 pages
Data source: Field research
Topics: Retailing; Location strategy; Site selection; Fast food
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Abstract

Burger King Canada management plans to expand its penetration of the Montreal market. For cash flow and staffing reasons it must prioritize six potential sites for new outlets. What should be the criteria to be used?
Location:
Canada
Industry:
Eating and drinking places
Size:
Large
Teaching note
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Reference no. 8A82A33
Subject category: Marketing
Authors: J W Patterson (Middlesex University); Manfred Pearce (University of Bradford)
Published by: Ivey Publishing
Originally published in: 1982
Version: November 9, 1999
Length: 17 pages
View full details

About

Abstract

Burger King Canada management plans to expand its penetration of the Montreal market. For cash flow and staffing reasons it must prioritize six potential sites for new outlets. What should be the criteria to be used?

Settings

Location:
Canada
Industry:
Eating and drinking places
Size:
Large

Related

Teaching note
-
Reference no. 8A82A33
Subject category: Marketing
Authors: J W Patterson (Middlesex University); Manfred Pearce (University of Bradford)
Published by: Ivey Publishing
Originally published in: 1982
Version: November 9, 1999
Length: 17 pages
View full details