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Case
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Reference no. UVA-E-0216
Subject category: Ethics and Social Responsibility
Authors: Patricia H Werhane (Darden School of Business, University of Virginia); Michael E Gorman (School of Engineering and Applied Science, University of Virginia); Caetie Ofiesh (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2001
Length: 8 pages
Data source: Field research
Topics: Ethical issues; Market analysis; Marketing strategy; Product development; Public relations; Publicity; Regulation
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Abstract

This case presents the issues and dilemmas that Monsanto faced in deciding how to market its genetically modified products. It also covers patent issues, intellectual property, and licensing strategies.
Location:
St Louis, Missouri
Industry:
Bio-technology
Other setting(s):
2000
Teaching note
-
Reference no. UVA-E-0216TN
Subject category: Ethics and Social Responsibility
Authors: Michael E Gorman (School of Engineering and Applied Science, University of Virginia); Caetie Ofiesh (Darden School of Business, University of Virginia); Patricia H Werhane (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2001
Length: 4 pages
View full details
Case
-
Reference no. UVA-E-0217
Subject category: Ethics and Social Responsibility
Authors: Jenny Mead (Darden School of Business, University of Virginia); Patricia H Werhane (Darden School of Business, University of Virginia); Michael E Gorman (School of Engineering and Applied Science, University of Virginia); Michael Hertz (University of Virginia); Dean Nieusma (University of Virginia)
Published by: Darden Business Publishing
Published in: 2004
Length: 11 pages
Topics: Community relations; Ethical issues; Goodwill; Growth strategy; International business; Marketing strategy; New-market entry; New-product marketing; Public relations/publicity; Social responsibility; Technological innovation
View full details

About

Abstract

This case presents the issues and dilemmas that Monsanto faced in deciding how to market its genetically modified products. It also covers patent issues, intellectual property, and licensing strategies.

Settings

Location:
St Louis, Missouri
Industry:
Bio-technology
Other setting(s):
2000

Related

Teaching note
-
Reference no. UVA-E-0216TN
Subject category: Ethics and Social Responsibility
Authors: Michael E Gorman (School of Engineering and Applied Science, University of Virginia); Caetie Ofiesh (Darden School of Business, University of Virginia); Patricia H Werhane (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2001
Length: 4 pages
View full details
Case
-
Reference no. UVA-E-0217
Subject category: Ethics and Social Responsibility
Authors: Jenny Mead (Darden School of Business, University of Virginia); Patricia H Werhane (Darden School of Business, University of Virginia); Michael E Gorman (School of Engineering and Applied Science, University of Virginia); Michael Hertz (University of Virginia); Dean Nieusma (University of Virginia)
Published by: Darden Business Publishing
Published in: 2004
Length: 11 pages
Topics: Community relations; Ethical issues; Goodwill; Growth strategy; International business; Marketing strategy; New-market entry; New-product marketing; Public relations/publicity; Social responsibility; Technological innovation
View full details