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Published by: Ivey Publishing
Originally published in: 2019
Version: 2019-09-18
Revision date: 18-Oct-2019
Length: 12 pages
Data source: Published sources

Abstract

After the former chief executive officer (CEO) of US-based Starbucks started to voice his political opinions in September 2016, both Starbucks and the CEO faced backlash. As the CEO and former chairman of a large company, he may have felt entitled to voice his opinion as an individual voter. However, public backlash - from both sides of the US political spectrum - suggested that commentators, looking to respond to him, were actually targeting Starbucks. In 2019, the challenge for Starbucks' new CEO was to find a way to tactfully extricate Starbucks from political conversations.
Location:
Size:
Large
Other setting(s):
2019

About

Abstract

After the former chief executive officer (CEO) of US-based Starbucks started to voice his political opinions in September 2016, both Starbucks and the CEO faced backlash. As the CEO and former chairman of a large company, he may have felt entitled to voice his opinion as an individual voter. However, public backlash - from both sides of the US political spectrum - suggested that commentators, looking to respond to him, were actually targeting Starbucks. In 2019, the challenge for Starbucks' new CEO was to find a way to tactfully extricate Starbucks from political conversations.

Settings

Location:
Size:
Large
Other setting(s):
2019

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