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Case
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Reference no. UVA-E-0263
Subject category: Ethics and Social Responsibility
Authors: Jenny Mead (Darden School of Business, University of Virginia); Patricia H Werhane (Darden School of Business, University of Virginia); Michael E Gorman (School of Engineering and Applied Science, University of Virginia); Ginger Leonard (University of Virginia)
Published by: Darden Business Publishing
Published in: 2004
Length: 8 pages
Topics: Business ethics; Environmental issues; Ethical issues; Public relations/publicity; Biotechnology
Share a link: https://casecent.re/p/1654
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Abstract

This technical note, which outlines Monsanto''s response to public claims of damage to monarch butterflies from Monsanto''s Bt corn, is a good companion piece to cases involving new technology, particularly in the field of biotechnology and genetically modified organisms. Other issues addressed are crisis management, the reported effects of new technology on the environment, and good public relations.
Case
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Reference no. UVA-E-0217
Subject category: Ethics and Social Responsibility
Authors: Jenny Mead (Darden School of Business, University of Virginia); Patricia H Werhane (Darden School of Business, University of Virginia); Michael E Gorman (School of Engineering and Applied Science, University of Virginia); Michael Hertz (University of Virginia); Dean Nieusma (University of Virginia)
Published by: Darden Business Publishing
Published in: 2004
Length: 11 pages
Topics: Community relations; Ethical issues; Goodwill; Growth strategy; International business; Marketing strategy; New-market entry; New-product marketing; Public relations/publicity; Social responsibility; Technological innovation
View full details

About

Abstract

This technical note, which outlines Monsanto''s response to public claims of damage to monarch butterflies from Monsanto''s Bt corn, is a good companion piece to cases involving new technology, particularly in the field of biotechnology and genetically modified organisms. Other issues addressed are crisis management, the reported effects of new technology on the environment, and good public relations.

Related

Case
-
Reference no. UVA-E-0217
Subject category: Ethics and Social Responsibility
Authors: Jenny Mead (Darden School of Business, University of Virginia); Patricia H Werhane (Darden School of Business, University of Virginia); Michael E Gorman (School of Engineering and Applied Science, University of Virginia); Michael Hertz (University of Virginia); Dean Nieusma (University of Virginia)
Published by: Darden Business Publishing
Published in: 2004
Length: 11 pages
Topics: Community relations; Ethical issues; Goodwill; Growth strategy; International business; Marketing strategy; New-market entry; New-product marketing; Public relations/publicity; Social responsibility; Technological innovation
View full details