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Case
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Reference no. UVA-E-0263
Published by: Darden Business Publishing
Published in: 2004

Abstract

This technical note, which outlines Monsanto''s response to public claims of damage to monarch butterflies from Monsanto''s Bt corn, is a good companion piece to cases involving new technology, particularly in the field of biotechnology and genetically modified organisms. Other issues addressed are crisis management, the reported effects of new technology on the environment, and good public relations.

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Abstract

This technical note, which outlines Monsanto''s response to public claims of damage to monarch butterflies from Monsanto''s Bt corn, is a good companion piece to cases involving new technology, particularly in the field of biotechnology and genetically modified organisms. Other issues addressed are crisis management, the reported effects of new technology on the environment, and good public relations.

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