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Teaching note
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Reference no. 519-0133-8
Subject category: Marketing
Authors: Albena Pergelova (Grant MacEwan University)
Originally published in: 2019
Version: 4-Oct-2019
Revision date: 24-Oct-2019
Length: 11 pages
Data source: Field research
Share a link: https://casecent.re/p/165436
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Case
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Reference no. 519-0133-1
Subject category: Marketing
Authors: Albena Pergelova (Grant MacEwan University)
Originally published in: 2019
Version: 4-Oct-2019
Revision date: 24-Oct-2019
Length: 9 pages
Data source: Field research
Topics: International marketing; International management; Location choice; SME (Small and medium enterprises); Entrepeneurship; Strategy; Cultural differences
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