Product details

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Subject category: Marketing
Published by: INSEEC - Organisation et Développement
Originally published in: 2019
Version: September 2019

Abstract

LEOSPHERE, world leader in the field of atmospheric observation, designs, manufactures and markets LiDARs (Light Detection and Ranging) measuring instruments. Specialist in the measurement of atmospheric pollution, its products, ground-based and wind turbine-nacelle mounted LiDAR equipment, cover all areas of observation and can be used in various different sectors. This case study involves designing a communication strategy to conqueror the highly potential market in China.

Teaching and learning

This item is suitable for postgraduate courses.

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Asia
Countries:
France; China

Featured company

LEOSPHERE
Type:
Public company
Industry:
Atmospheric observation

About

Abstract

LEOSPHERE, world leader in the field of atmospheric observation, designs, manufactures and markets LiDARs (Light Detection and Ranging) measuring instruments. Specialist in the measurement of atmospheric pollution, its products, ground-based and wind turbine-nacelle mounted LiDAR equipment, cover all areas of observation and can be used in various different sectors. This case study involves designing a communication strategy to conqueror the highly potential market in China.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Asia
Countries:
France; China

Featured company

LEOSPHERE
Type:
Public company
Industry:
Atmospheric observation

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