Product details

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Subject category: Marketing
Published by: INSEEC - Organisation et Développement
Originally published in: 2019
Version: September 2019
Length: 19 pages
Data source: Generalised experience

Abstract

The first Hippopotamus restaurant was opened in Paris in 1968. Groupe Flo acquired the chain in 1992. Hippopotamus specialises in grilled meat. The brand's franchise strategy has allowed it to develop throughout France, however, the brand suffers from a lack of culinary innovation. The case of Hippopotamus Orleans is a good illustration of this, and the question is whether this type of franchise can survive in such a competitive sector, or should more freedom be given to franchisees. Students will audit the restaurant and make recommendations on how to revive the business.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
Europe
Country:
France

Featured company

Hippo Gestion
Type:
Partnership
Industry:
Restaurants

About

Abstract

The first Hippopotamus restaurant was opened in Paris in 1968. Groupe Flo acquired the chain in 1992. Hippopotamus specialises in grilled meat. The brand's franchise strategy has allowed it to develop throughout France, however, the brand suffers from a lack of culinary innovation. The case of Hippopotamus Orleans is a good illustration of this, and the question is whether this type of franchise can survive in such a competitive sector, or should more freedom be given to franchisees. Students will audit the restaurant and make recommendations on how to revive the business.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
Europe
Country:
France

Featured company

Hippo Gestion
Type:
Partnership
Industry:
Restaurants

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