Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 519-0137-1
Subject category: Marketing
Published by: INSEEC - Organisation et Développement
Originally published in: 2019
Version: September 2019

Abstract

Founded in 1898, Le Tanneur is a leading French leather goods company. The brand, that stands out because of its 'Made in France' signature, manufactures and markets a wide range of leather handbags, wallets and luggage items. In the 1990s, the brand developed a distribution network with over sixty branches in France and Europe. Le Tanneur now sells products in around forty different countries, earning the brand an international reputation. As Le Tanneur has a high potential for international expansion, management believes that the time has now come to focus on Asian markets.

Teaching and learning

This item is suitable for undergraduate and executive education courses.

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Asia
Countries:
France; China; South Korea; Japan; Taiwan

Featured company

Le Tanneur et Cie
Type:
Public company
Industry:
Leather goods

About

Abstract

Founded in 1898, Le Tanneur is a leading French leather goods company. The brand, that stands out because of its 'Made in France' signature, manufactures and markets a wide range of leather handbags, wallets and luggage items. In the 1990s, the brand developed a distribution network with over sixty branches in France and Europe. Le Tanneur now sells products in around forty different countries, earning the brand an international reputation. As Le Tanneur has a high potential for international expansion, management believes that the time has now come to focus on Asian markets.

Teaching and learning

This item is suitable for undergraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Asia
Countries:
France; China; South Korea; Japan; Taiwan

Featured company

Le Tanneur et Cie
Type:
Public company
Industry:
Leather goods

Related