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Management article
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Reference no. SMR60442
Published by: MIT Sloan School of Management
Originally published in: 2019
Revision date: 29-Oct-2019
Length: 6 pages
Topics: Digital

Abstract

Striking the right balance between competence and credibility is essential to digital leaders' success, but it depends on what a company expects its CDO to do. While external candidates can bring critical digital competence and experience to organizations seeking a better digital footing, they may struggle to build the necessary credibility for organizational change.

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Abstract

Striking the right balance between competence and credibility is essential to digital leaders' success, but it depends on what a company expects its CDO to do. While external candidates can bring critical digital competence and experience to organizations seeking a better digital footing, they may struggle to build the necessary credibility for organizational change.

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