Product details

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Subject category: Marketing
Published by: INSEEC - Organisation et Développement
Originally published in: 2019
Version: May 2019
Length: 32 pages
Data source: Generalised experience

Abstract

Tesla Motors was founded in 2003 by a group of engineers based in Silicon Valley who decided to prove that electric vehicles could outperform cars that run on petrol. The ambition of Tesla Motors is to accelerate the world's transition to sustainable transport by producing new generations of increasingly affordable vehicles for the mass market. The future Model 3 was introduced in the USA in 2017. Tesla wants to play an important role in the global EV market and accelerate the advent of sustainable transport for all.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
World/global
Countries:
United States; France

Featured company

Tesla
Type:
Public company
Industry:
Electric cars

About

Abstract

Tesla Motors was founded in 2003 by a group of engineers based in Silicon Valley who decided to prove that electric vehicles could outperform cars that run on petrol. The ambition of Tesla Motors is to accelerate the world's transition to sustainable transport by producing new generations of increasingly affordable vehicles for the mass market. The future Model 3 was introduced in the USA in 2017. Tesla wants to play an important role in the global EV market and accelerate the advent of sustainable transport for all.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
World/global
Countries:
United States; France

Featured company

Tesla
Type:
Public company
Industry:
Electric cars

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