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Teaching note
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Reference no. MT-0047-E
Subject category: Marketing
Authors: Inigo Gallo Martinez; Jose Antonio Segarra
Published by: IESE Business School
Originally published in: 2018
Version: 19 June 2018
Revision date: 07-Nov-2019
Length: 15 pages
Data source: Field research
Share a link: https://casecent.re/p/165627
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Case
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Reference no. M-1321-E
Subject category: Marketing
Authors: Inigo Gallo Martinez; Jose Antonio Segarra
Published by: IESE Business School
Originally published in: 2014
Version: 16 October 2017
Revision date: 07-Nov-2019
Length: 19 pages
Data source: Field research
Topics: Price setting; Relationships with distributors; Customer profitability
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