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Technical note
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Reference no. SIN-0055-E
Published by: IESE Business School
Originally published in: 2018
Version: 19 July 2018
Revision date: 08-Nov-2019

Abstract

This short document introduces five fundamental concepts of the digital economy that will help managers evaluate the possibilities, and dangers, of digital transformation. It does not aim to replace a more in-depth analysis for each of the topics described. Such analysis can be undertaken by following the references provided in different parts of the text.

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Abstract

This short document introduces five fundamental concepts of the digital economy that will help managers evaluate the possibilities, and dangers, of digital transformation. It does not aim to replace a more in-depth analysis for each of the topics described. Such analysis can be undertaken by following the references provided in different parts of the text.

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