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Published by: Ivey Publishing
Originally published in: 2019
Version: 2019-10-25
Revision date: 11-Nov-2019
Length: 9 pages
Data source: Field research

Abstract

In late 2016, HaoDF Online launched an 'Internet hospital' in Yinchuan, China, which, in its first three months, served more than 31 million users and conducted online diagnosis and treatment for almost 1 million patients. The online health care services platform could collaborate with physicians to remotely monitor patient conditions and guide paramedical staff in the decision-making process. However, beyond diagnosis, consultation, and prescriptions, patients needed a physical hospital or clinic for the actual treatment, which led to the first of two major challenges that the company needed to address. The online health care platform could not achieve its full business value and become profitable without collaborating with existing traditional health care organizations, which were reluctant to embrace the online health care system as a medium for interaction with patients. How could HaoDF Online better attract traditional health care organizations for collaboration? Also, dozens of newcomers were entering the market, enticed by the readily available venture investment and funding, which raised a second challenge for HaoDF Online-What business strategies should the company develop to sustain its competitiveness and become profitable?
Location:
Size:
Medium
Other setting(s):
2017

About

Abstract

In late 2016, HaoDF Online launched an 'Internet hospital' in Yinchuan, China, which, in its first three months, served more than 31 million users and conducted online diagnosis and treatment for almost 1 million patients. The online health care services platform could collaborate with physicians to remotely monitor patient conditions and guide paramedical staff in the decision-making process. However, beyond diagnosis, consultation, and prescriptions, patients needed a physical hospital or clinic for the actual treatment, which led to the first of two major challenges that the company needed to address. The online health care platform could not achieve its full business value and become profitable without collaborating with existing traditional health care organizations, which were reluctant to embrace the online health care system as a medium for interaction with patients. How could HaoDF Online better attract traditional health care organizations for collaboration? Also, dozens of newcomers were entering the market, enticed by the readily available venture investment and funding, which raised a second challenge for HaoDF Online-What business strategies should the company develop to sustain its competitiveness and become profitable?

Settings

Location:
Size:
Medium
Other setting(s):
2017

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