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Case
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Reference no. 9B18MS172
Spanish language
Published by: Ivey Publishing
Originally published in: 2019
Version: 2018-11-05
Revision date: 12-Nov-2019
Length: 8 pages
Data source: Field research

Abstract

This is a Spanish version. Phenicoptere Ltd (Phenicoptere), founded in 2012 by two female entrepreneurs, was a Polish start-up offering a makeup-removal glove called GLOV. Phenicoptere went global at the very early stage of its development. By 2017, the company was present in 44 countries and derived nearly 90 per cent of its revenues from foreign markets. The chief executive officer and vice-president of Phenicoptere must now decide whether and how the company should incorporate e-commerce into its internationalization strategy.
Location:
Industry:
Size:
Small
Other setting(s):
2017

About

Abstract

This is a Spanish version. Phenicoptere Ltd (Phenicoptere), founded in 2012 by two female entrepreneurs, was a Polish start-up offering a makeup-removal glove called GLOV. Phenicoptere went global at the very early stage of its development. By 2017, the company was present in 44 countries and derived nearly 90 per cent of its revenues from foreign markets. The chief executive officer and vice-president of Phenicoptere must now decide whether and how the company should incorporate e-commerce into its internationalization strategy.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
2017

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