Subject category:
Strategy and General Management
Published by:
Indian School of Business
Version: 25 July 2018
Length: 14 pages
Data source: Field research
Topics:
Strategy; Growth; Turnaround strategies; Vision; Implementing strategy; Execution; Acquisitions; India
Abstract
This is part of a case series. Case A: This case documents the history of Ashok Leyland (AL), the second largest commercial vehicle manufacturer in India, and captures its growth and journey up to 2007, when the company adopted its new vision of more than doubling in size in a fairly mature industry. The challenge that the case poses to students is to understand how the firm, widely regarded as a small player globally and as a regional player even within India, could fulfill this ambitious vision.
Time period
The events covered by this case took place in 2013.Geographical setting
Country:
India
Featured company
Ashok Leyland
Industry:
Automotive
Subject category:
Strategy and General Management
Published by:
Indian School of Business
Version: 25 July 2018
Length: 8 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Indian School of Business
Version: 25 July 2018
Length: 22 pages
Data source: Field research
Topics:
Strategy; Growth; Turnaround strategies; Vision; Implementing strategy; Execution; Acquisitions; India
Subject category:
Strategy and General Management
Published by:
Indian School of Business
Version: 25 July 2018
Length: 7 pages
Data source: Field research
Topics:
Strategy; Growth; Turnaround strategies; Vision; Implementing strategy; Execution; Acquisitions; India
About
Abstract
This is part of a case series. Case A: This case documents the history of Ashok Leyland (AL), the second largest commercial vehicle manufacturer in India, and captures its growth and journey up to 2007, when the company adopted its new vision of more than doubling in size in a fairly mature industry. The challenge that the case poses to students is to understand how the firm, widely regarded as a small player globally and as a regional player even within India, could fulfill this ambitious vision.
Settings
Time period
The events covered by this case took place in 2013.Geographical setting
Country:
India
Featured company
Ashok Leyland
Industry:
Automotive
Related
Subject category:
Strategy and General Management
Published by:
Indian School of Business
Version: 25 July 2018
Length: 8 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Indian School of Business
Version: 25 July 2018
Length: 22 pages
Data source: Field research
Topics:
Strategy; Growth; Turnaround strategies; Vision; Implementing strategy; Execution; Acquisitions; India
Subject category:
Strategy and General Management
Published by:
Indian School of Business
Version: 25 July 2018
Length: 7 pages
Data source: Field research
Topics:
Strategy; Growth; Turnaround strategies; Vision; Implementing strategy; Execution; Acquisitions; India