Product details

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Published by: Indian School of Business
Originally published in: 2018
Version: 25 July 2018
Revision date: 13-Nov-2019
Length: 7 pages
Data source: Field research

Abstract

This is part of a case series. Case B: The second part of this two-part case examines the actions that Ashok Leyland (AL) took to achieve its aggressive growth plan and the consequences it faced when there was an abrupt negative demand shock. The case describes the challenge before AL's management when faced with bankruptcy, and invites readers to consider how this once-proud company could be transformed towards profitability and growth.

Time period

The events covered by this case took place in 2013.

Geographical setting

Country:
India

Featured company

Ashok Leyland
Industry:
Automotive

About

Abstract

This is part of a case series. Case B: The second part of this two-part case examines the actions that Ashok Leyland (AL) took to achieve its aggressive growth plan and the consequences it faced when there was an abrupt negative demand shock. The case describes the challenge before AL's management when faced with bankruptcy, and invites readers to consider how this once-proud company could be transformed towards profitability and growth.

Settings

Time period

The events covered by this case took place in 2013.

Geographical setting

Country:
India

Featured company

Ashok Leyland
Industry:
Automotive

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