Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Authors: Francis Ojadi
Published by: Lagos Business School
Published in: 2019
Length: 9 pages
Data source: Field research

Abstract

This is part of a case series. Case A on the export of yams to the European market enabled Felix to understand the route from the local farms to the port of export including the logistics challenges and costs. Export of yams and indeed other agricultural products had been subjected to frequent rejection at the port of destination owing to shortfalls in food safety and quality requirements. At the domestic market level, yams were grown and sold with little or no quality requirements. Any requirements were based on on-the-spot consumer inspection of the commodity which, at best, influenced the bargaining power of the buyer. The case discussed the challenges of institutionalising quality assurance systems in the production of agricultural food items in Nigeria. It raised the dangers of rejection, at the destination ports, of some of the commodities (eg beans, yams) that failed to meet the minimum safety and quality standards of European countries. The overarching challenge was how to introduce quality systems given that most of the growers were accustomed to growing yams for Nigerian markets where there were little or no control practices in food safety and quality. Felix had just secured the approval of his boss to export yams, but wondered how he could effect a change in the mindset of smallholder yam farmers and indeed the stakeholders in the yam value chain so as to make them willing to produce and process yams of the appropriate quality for the UK market at a competitive price.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Time period

The events covered by this case took place in July 2019.

Geographical setting

Region:
Africa

Featured company

Ezedis Nigeria Ltd
Employees:
2-10
Turnover:
USD 150,000
Industry:
Agriculture

Featured protagonist

  • Dr Frank Ojadi (male), Lecturer

About

Abstract

This is part of a case series. Case A on the export of yams to the European market enabled Felix to understand the route from the local farms to the port of export including the logistics challenges and costs. Export of yams and indeed other agricultural products had been subjected to frequent rejection at the port of destination owing to shortfalls in food safety and quality requirements. At the domestic market level, yams were grown and sold with little or no quality requirements. Any requirements were based on on-the-spot consumer inspection of the commodity which, at best, influenced the bargaining power of the buyer. The case discussed the challenges of institutionalising quality assurance systems in the production of agricultural food items in Nigeria. It raised the dangers of rejection, at the destination ports, of some of the commodities (eg beans, yams) that failed to meet the minimum safety and quality standards of European countries. The overarching challenge was how to introduce quality systems given that most of the growers were accustomed to growing yams for Nigerian markets where there were little or no control practices in food safety and quality. Felix had just secured the approval of his boss to export yams, but wondered how he could effect a change in the mindset of smallholder yam farmers and indeed the stakeholders in the yam value chain so as to make them willing to produce and process yams of the appropriate quality for the UK market at a competitive price.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in July 2019.

Geographical setting

Region:
Africa

Featured company

Ezedis Nigeria Ltd
Employees:
2-10
Turnover:
USD 150,000
Industry:
Agriculture

Featured protagonist

  • Dr Frank Ojadi (male), Lecturer

Related