Product details

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Abstract

Commonland had the ambition to restore 100 million hectares of degraded land worldwide by 2040 - 5% of the then 2 billion hectares of degraded land on the planet. Encompassing 1 million hectares, Altiplano Estepario in Southern Spain was one of its successful restoration initiatives. However, in order to scale up the existing projects in Spain and in other parts of the world, Commonland first needed to convince local farmers that it was financially attractive for them to switch from conventional farming to sustainable farming combined with reforestation. Only after analysing the farmers' financials could Commonland approach public and private investors with a concrete proposal for long-term funding. What should the financials for the farmers look like? What proposal could Commonland make to investors? This case is part of the Sustainable Development Goals (SDGs) case series, developed by Rotterdam School of Management (RSM), Erasmus University. This case is part of the RSM free case collection (visit www.thecasecentre.org/rsmfreecases for more information on the collection).

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Europe
Country:
Spain

Featured company

Commonland Foundation
Turnover:
EUR 1.1 million
Industry:
Landscape restoration

Featured protagonists

  • William Ferwerda (male), CEO Commonland
  • Celine van Asselt (female), Chief Finance and Risk Officer

About

Abstract

Commonland had the ambition to restore 100 million hectares of degraded land worldwide by 2040 - 5% of the then 2 billion hectares of degraded land on the planet. Encompassing 1 million hectares, Altiplano Estepario in Southern Spain was one of its successful restoration initiatives. However, in order to scale up the existing projects in Spain and in other parts of the world, Commonland first needed to convince local farmers that it was financially attractive for them to switch from conventional farming to sustainable farming combined with reforestation. Only after analysing the farmers' financials could Commonland approach public and private investors with a concrete proposal for long-term funding. What should the financials for the farmers look like? What proposal could Commonland make to investors? This case is part of the Sustainable Development Goals (SDGs) case series, developed by Rotterdam School of Management (RSM), Erasmus University. This case is part of the RSM free case collection (visit www.thecasecentre.org/rsmfreecases for more information on the collection).

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Europe
Country:
Spain

Featured company

Commonland Foundation
Turnover:
EUR 1.1 million
Industry:
Landscape restoration

Featured protagonists

  • William Ferwerda (male), CEO Commonland
  • Celine van Asselt (female), Chief Finance and Risk Officer

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