Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Length: 16 minutes
Data source: Field research
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Abstract
This video is to accompany the case. The management of the Samsung Group has to decide whether to enter the Korean theme park industry. The case focuses on three main issues in the context of the entry decision: (1) the underlying forces that shape industry structure, competitive interaction and profits; (2) the impact of globalization on industry structure; and (3) the relationship between a firm's resources and its strategy. Porter's Five Forces model is used to analyze the impact of the competitive forces on profitability.
Location:
Industry:
Size:
Large
Other setting(s):
1994
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2000-02-10
Length: 20 pages
Data source: Field research
About
Abstract
This video is to accompany the case. The management of the Samsung Group has to decide whether to enter the Korean theme park industry. The case focuses on three main issues in the context of the entry decision: (1) the underlying forces that shape industry structure, competitive interaction and profits; (2) the impact of globalization on industry structure; and (3) the relationship between a firm's resources and its strategy. Porter's Five Forces model is used to analyze the impact of the competitive forces on profitability.
Settings
Location:
Industry:
Size:
Large
Other setting(s):
1994
Related
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2000-02-10
Length: 20 pages
Data source: Field research