Product details

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Subject category: Entrepreneurship
Published by: Stanford Business School
Originally published in: 2019
Version: 19 October 2019
Revision date: 15-Nov-2019
Length: 19 pages
Data source: Field research

Abstract

Align Technologies was a leader in disrupting the orthodontist and dental markets with the original development of clear plastic aligners, which allowed for customized solutions to malocclusions, the incorrect alignment of teeth and jaws. Unlike traditional braces, plastic aligners enabled more flexibility and customization by combining digital and physical technologies that were convenient and attractive than other alternatives. As the company began to enter its third decade, the leadership team was dealing with the challenges of new competition, expiring patents, how to improve international growth and how best to increase operational efficiency.

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
World/global
Country:
United States
Location:
Silicon Valley

About

Abstract

Align Technologies was a leader in disrupting the orthodontist and dental markets with the original development of clear plastic aligners, which allowed for customized solutions to malocclusions, the incorrect alignment of teeth and jaws. Unlike traditional braces, plastic aligners enabled more flexibility and customization by combining digital and physical technologies that were convenient and attractive than other alternatives. As the company began to enter its third decade, the leadership team was dealing with the challenges of new competition, expiring patents, how to improve international growth and how best to increase operational efficiency.

Settings

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
World/global
Country:
United States
Location:
Silicon Valley

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