Subject category:
Entrepreneurship
Published by:
Stanford Business School
Version: 19 October 2019
Revision date: 15-Nov-2019
Length: 19 pages
Data source: Field research
Abstract
Align Technologies was a leader in disrupting the orthodontist and dental markets with the original development of clear plastic aligners, which allowed for customized solutions to malocclusions, the incorrect alignment of teeth and jaws. Unlike traditional braces, plastic aligners enabled more flexibility and customization by combining digital and physical technologies that were convenient and attractive than other alternatives. As the company began to enter its third decade, the leadership team was dealing with the challenges of new competition, expiring patents, how to improve international growth and how best to increase operational efficiency.
Time period
The events covered by this case took place in 2019.Geographical setting
Region:
World/global
Country:
United States
Location:
Silicon Valley
About
Abstract
Align Technologies was a leader in disrupting the orthodontist and dental markets with the original development of clear plastic aligners, which allowed for customized solutions to malocclusions, the incorrect alignment of teeth and jaws. Unlike traditional braces, plastic aligners enabled more flexibility and customization by combining digital and physical technologies that were convenient and attractive than other alternatives. As the company began to enter its third decade, the leadership team was dealing with the challenges of new competition, expiring patents, how to improve international growth and how best to increase operational efficiency.
Settings
Time period
The events covered by this case took place in 2019.Geographical setting
Region:
World/global
Country:
United States
Location:
Silicon Valley