Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 3 April 2019
Length: 19 pages
Data source: Published sources
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Abstract
This is part of a case series. This case recounts Uber's experience in four cities at different points in time. This approach offers a way to examine Uber's strategy for market entry and evaluate the performance of that strategy in these four cities, as well as elsewhere in the world. The cases included here help frame the discussion on the future of Uber's expansion, and extract lessons for how a firm can successfully navigate the beyond-market business environment.
Time period
The events covered by this case took place in 2018.Geographical setting
Region:
World/global
Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 19 September 2012
Length: 10 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 14 July 2018
Length: 10 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 21 July 2018
Length: 8 pages
Data source: Published sources
About
Abstract
This is part of a case series. This case recounts Uber's experience in four cities at different points in time. This approach offers a way to examine Uber's strategy for market entry and evaluate the performance of that strategy in these four cities, as well as elsewhere in the world. The cases included here help frame the discussion on the future of Uber's expansion, and extract lessons for how a firm can successfully navigate the beyond-market business environment.
Settings
Time period
The events covered by this case took place in 2018.Geographical setting
Region:
World/global
Related
Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 19 September 2012
Length: 10 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 14 July 2018
Length: 10 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 21 July 2018
Length: 8 pages
Data source: Published sources