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Case
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Reference no. P81D
Published by: Stanford Business School
Originally published in: 2018
Version: 21 July 2018
Revision date: 15-Nov-2019
Length: 8 pages
Data source: Published sources

Abstract

This is part of a case series. This case recounts Uber's experience in four cities at different points in time. This approach offers a way to examine Uber's strategy for market entry and evaluate the performance of that strategy in these four cities, as well as elsewhere in the world. The cases included here help frame the discussion on the future of Uber's expansion, and extract lessons for how a firm can successfully navigate the beyond-market business environment.

Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
World/global

About

Abstract

This is part of a case series. This case recounts Uber's experience in four cities at different points in time. This approach offers a way to examine Uber's strategy for market entry and evaluate the performance of that strategy in these four cities, as well as elsewhere in the world. The cases included here help frame the discussion on the future of Uber's expansion, and extract lessons for how a firm can successfully navigate the beyond-market business environment.

Settings

Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
World/global

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