Product details

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Published by: INSEAD
Originally published in: 2019
Version: 01/2024
Revision date: 31-Jan-2024
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms

Abstract

An INSEAD alumnus is asked to lead a digital transformation effort in a large commercial bank. S/he designs the project, sources an entrepreneurial partner to provide the software platform, and runs a highly successful pilot test that saves millions of euros. Yet rolling out the new system to the rest of the organization proves to be almost impossible. Why, and what should s/he do next? This case has been made available free of charge.

Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
Asia

About

Abstract

An INSEAD alumnus is asked to lead a digital transformation effort in a large commercial bank. S/he designs the project, sources an entrepreneurial partner to provide the software platform, and runs a highly successful pilot test that saves millions of euros. Yet rolling out the new system to the rest of the organization proves to be almost impossible. Why, and what should s/he do next? This case has been made available free of charge.

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Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
Asia

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