Subject category:
Human Resource Management / Organisational Behaviour
Published by:
INSEAD
Version: 01/2024
Revision date: 31-Jan-2024
Length: 10 pages
Data source: Published sources
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms
Abstract
An INSEAD alumnus is asked to lead a digital transformation effort in a large commercial bank. S/he designs the project, sources an entrepreneurial partner to provide the software platform, and runs a highly successful pilot test that saves millions of euros. Yet rolling out the new system to the rest of the organization proves to be almost impossible. Why, and what should s/he do next? This case has been made available free of charge.
Time period
The events covered by this case took place in 2018.Geographical setting
Region:
Asia
About
Abstract
An INSEAD alumnus is asked to lead a digital transformation effort in a large commercial bank. S/he designs the project, sources an entrepreneurial partner to provide the software platform, and runs a highly successful pilot test that saves millions of euros. Yet rolling out the new system to the rest of the organization proves to be almost impossible. Why, and what should s/he do next? This case has been made available free of charge.
Settings
Time period
The events covered by this case took place in 2018.Geographical setting
Region:
Asia