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Published by: INSEAD
Originally published in: 2019
Version: 10.2019

Abstract

An INSEAD alumnus is asked to lead a digital transformation effort in a large commercial bank. S/he designs the project, sources an entrepreneurial partner to provide the software platform, and runs a highly successful pilot test that saves millions of euros. Yet rolling out the new system to the rest of the organization proves to be almost impossible. Why, and what should s/he do next?
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Other setting(s):
2018

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Abstract

An INSEAD alumnus is asked to lead a digital transformation effort in a large commercial bank. S/he designs the project, sources an entrepreneurial partner to provide the software platform, and runs a highly successful pilot test that saves millions of euros. Yet rolling out the new system to the rest of the organization proves to be almost impossible. Why, and what should s/he do next?

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Location:
Other setting(s):
2018

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