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Abstract

This is part of a case series. The objective of the Vodafone Italy case study is to stimulate a reflection on organizational and HRM problems resulting from a period of market crisis, restructuring with significant redundancies and changes in the company's strategy in the face of shifting competition and consumption scenarios. Starting from 2011, Vodafone Italy balance sheet suffers heavily as a consequence of the crisis that began in 2008 with the bursting of the subprime mortgage bubble. The overall scenario of the TLC industry, in which the relaunch of Vodafone Italy is inserted, has profoundly changed in terms of customer evolution, diffusion of broadband and new ways of use of communication tools, consumption dynamics and new competitors, the so-called over-the-top.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Time period

The events covered by this case took place in 2008-2013.

Geographical setting

Region:
Europe
Country:
Italy
Location:
Milan

Featured company

Vodafone Italy
Employees:
5001-10000
Turnover:
EUR 5000 million
Type:
Public company
Industry:
Telco
Other keywords:
Listed London stock exchange

Featured protagonist

  • Unknown (female), HR Director

About

Abstract

This is part of a case series. The objective of the Vodafone Italy case study is to stimulate a reflection on organizational and HRM problems resulting from a period of market crisis, restructuring with significant redundancies and changes in the company's strategy in the face of shifting competition and consumption scenarios. Starting from 2011, Vodafone Italy balance sheet suffers heavily as a consequence of the crisis that began in 2008 with the bursting of the subprime mortgage bubble. The overall scenario of the TLC industry, in which the relaunch of Vodafone Italy is inserted, has profoundly changed in terms of customer evolution, diffusion of broadband and new ways of use of communication tools, consumption dynamics and new competitors, the so-called over-the-top.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2008-2013.

Geographical setting

Region:
Europe
Country:
Italy
Location:
Milan

Featured company

Vodafone Italy
Employees:
5001-10000
Turnover:
EUR 5000 million
Type:
Public company
Industry:
Telco
Other keywords:
Listed London stock exchange

Featured protagonist

  • Unknown (female), HR Director

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