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Subject category: Marketing
Authors: Chavi Chi Yun Fletcher-Chen (IESEG School of Management)
Originally published in: 2019
Revision date: 25-Nov-2019
Length: 5 pages
Data source: Generalised experience

Abstract

This exercise is to accompany the case.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

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Abstract

This exercise is to accompany the case.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

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Featured company

Anonymous company no. 1

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